Best Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
Running tests to boost your conversion rates is absolutely the right thing to do, because where there are no clicks there are no conversions. As an online business owner your job is to grow your audience, build your lists and to make more sales and that won’t happen if your websites visitors don’t click any buttons. This means that working on and testing to improve the appeal of your call to action buttons can do the trick. Here are some of the best ways to help you perk up the conversion rates of your call to action buttons without having to start your testing from scratch.
- Create an Action Oriented Copy
Your buttons CTA copy must be compelling. Don’t get stuck in the idea of summarizing what you want to say in the limited space on the call to action buttons. Remember summarizing what you want to say is not the idea your objective is to get people to act. There is no need to be concise since you are not writing your copy for those who are not interested in your product/service, but for those who are already looking for what you have to offer. All you need to do is to hook the fish that are already in the pond. So make sure that the copy you write for your call to action buttons focuses on getting the click rather than sounding good or being concise.
Just be clear on what you want people to do and tell them to do it. People need to be told what to do, so don’t try to be clever just tell them to “CLICK.”
Here’s a few examples to get you thinking:
- Build or Grow
Creating a sense of urgency is the key. For example, you can go for copy such as “Sign Up today and get 50% off!” Limiting the time will create a sense of urgency so your audiences will be more excited and compelled to take an action instantly. It will make the reader feel that if he or she doesn’t take action now they will miss out and we all hate to miss out on a great offer!
For example try these:
Pay Attention to Color
Color plays a huge role in attracting the human mind. The Same is true for your buttons as well. You must not pick a color randomly rather select one carefully.
Generally, colors like orange and green are known to give the best results. But the final decision depends on your particular website design and color. For example, if the background of your website is orange, having a call to action button that’s the same color will not work, hopefully that’s common sense. Go for contrasting colors to make them stand out.
Colors are often associated with an emotion and as people buy on emotion it makes sense to think about the emotions you’re trying to trigger in your visitors minds. Here’s an infographic to give you an idea of the meaning and emotions triggered by colors
Image from dailyinfographic.com
Color psychology and color theory is a big subject, but here’s a good article if you’d like to read more about it.
To boost your conversion rates effectively you’ll need to run some split tests to compare your CTA buttons to see which one get’s clicked on the most.
When you run a split test don’t make the buttons you’re testing too different. For example – use the same button color but different text and visa versa (ok that’s 2 tests!). Essentially just test 1 element at a time and see what happens.
Test, test and test to boost your conversion rates
The only way to boost your conversion rates is to test and compare one page or one element on that page against another, you just have to do it. If you don’t you’re stabbing in the dark and living in the “wish full thinking” world. It’s not nice there!
So you have to know by the numbers what’s getting clicked and what’s not, then you’ll know what works and what doesn’t. Testing you’re call to action buttons to find out what works will boost your conversion rates so don’t wish, know!
Unashamed product plug
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