List building, traffic and email marketing – to say they are the 3 pillars to a successful online business doesn’t really do it justice.
THEY ARE ABSOLUTELY, 100% ESSENTIAL if you want to survive in this industry – you’ve just got to do it!
So let’s take them one at a time and put a system in place so you can do it.
The tools you need:
- A landing page builder – Here’a a FREE 14 day trial of Clickfunnels for you to try it out (It’s a monster!)
- An autoresponder – I recommend either Aweber or GetResponse
- Premium traffic source – You can get it here from our lists
And that’s all you need, all the other tools that you see around the internet in our IM world are “nice to have’s” but they’re not really essential, whereas the 3 above are.
So, to get people on your lists, to build it, you need a landing page that offers your visitors something of value in return for their email address. It could be a free report, a video or a course, but it must offer something that your visitor will value for them to give you their email address.
Your landing page shouldn’t be complicated either, just keep it simple and include:
- An eye catching headline
- A few benefit driven bullet points or even better a short video
- An optin form
- And a good background image
You want to test your landing pages for their conversion rate as well, so create more than one and split test or A/B test one against the other. Here you can read my post on conversion rate testing
List building and Email Marketing
List building isn’t really that difficult despite what people might tell you. The trick is to get the right people on your lists from day one and this is where a lot of people get it wrong.
Most list building courses will teach you to get as many subscribers on your lists as possible and that it’s a numbers game. And they’ll tell you “the money is in the list” well, that’s only half way true actually.
The money is in the list if you send the right email to the right people at the right time with the right offer, in other words:
The money is in the list – IF – you have RESPONSIVE SUBSCRIBERS
Building a list of responsive subscribers, a list of people who open, read and click your links is the secret to list building and email marketing.
List building, email marketing and traffic
Once you’ve got your landing pages up and live and you know how to attract the right subscribers the final thing to do is to get targeted traffic. To put your landing pages in front of the right people so they subscribe.
And one of the quickest ways to do that is to buy your traffic. Every successful online marketer (including us) buys traffic. And for two good reasons:
- You know how much traffic you’re going to get (it’s guaranteed!)
- You get subscribers on your list and an opportunity to make money immediately.
Essentially when you buy your traffic you are in control of it.
Of course there a free methods to get traffic, FaceBook, Twitter, SEO etc but there’s no telling how long it’ll take you to get enough traffic to get any meaningful results from your split testing. You should still do it though, along side buying traffic, because, well it’s free!
We’ve spent a long time (years) building our lists, learning what works and what doesn’t and what we can tell you is that buying traffic is the way to go if you want results quickly.
So we are opening our lists up and you can buy responsive traffic to get the right people onto your lists
And that’s it, that’s all you need to do:
- Build a landing page
- Build a relationship with your subscribers through your emails
- Buy quality traffic
That my friend is how you make money online.
If you’ve got any questions, I’m happy to help.