What Makes For A Great Selling Information Product?
So if you’ve read some of my other posts you’ll know that I recommend that you create and sell you’re own information product.
Affiliate marekting is great but nothing beats the satisfaction of creating and selling your own information products. For one you get to keep All of the money, second you are in control of what happens to it and third it can make you money for years to come.
But one of the biggest sticking points to creating your own information product is in finding a product idea that will sell. And whilst there is no guarantees that it will sell, there is one thing that if you provide the solution to, it will absolutely appeal to the right audience. And that one thing is…
In one word – pain.
You see generally in marketing we tend to focus on the benefits a product provides and that’s good. But an even better motivator is pain. When you promise benefits, you’re offering something in the future for the customer. But when you offer a solution to alleviate their pain or suffering, you’re offering to relieve them of something negative they’re experiencing right now.
Look at the chiropractic industry. Almost any chiropractor will tell you that regularly going to a chiropractor will prevent back problems. But when do people actually GO to the chiropractor? When they are currently experiencing back pain.
Okay so that’s a bit of an extreme example but hopefully you see my point?
If you create an information product that offers a solution to someones pain, people will pay more money for it and they will pay it faster to get rid of a pain they are experiencing right now. And it doesn’t matter if it’s a physical pain, a financial pain or an emotional pain.
The biggest tip I can give you right now about what makes for a great selling information product is this…
It MUST satisfy your audiences emotions – People buy on emotion and then justify with logic.
And pain is the biggest emotion of them all.
So watch for peoples’ pains that you can alleviate with simple, doable solutions. When you find them, you’ve got a winning product idea.
I’m going to be talking more about this over the coming posts and once you get past it, you’ll be creating information products that provide solutions to someone’s pain quickly and easily.
Here’s a link to how to create your first information product