Must Have Internet Marketing Tools
Getting a business online is quite easy, but you do need some essential internet marketing tools to make it happen. Here is a list of the tools that you absolutely must have:
A Domain Name
You Must Have a Domain Name. One that describes your business and preferably one this is brand-able. You should also buy your own name if it’s available. Godaddy.com is the place to go.
So once you’ve got your domain name/s you need to host it so you can build out your website. Web hosting is another must have internet marketing too, and there’s plenty to choose from. But not all web hosting is created equal and a lot of the cheap “shared hosting” accounts (which is really all you need for now) have tight restrictions. Okay they don’t cost much, but you’ll soon grow out of them and that’s when it can get expensive.
I recommend iPage – and here’s why:
- FREE domain registration,
- Unlimited domains
- Unlimited email accounts
- 24/7 support
- cpanel or windows
- 1 click installs (awesome for installing WordPress)
- Unlimited diskspace
Click the banner below to get your domain name and hosting set up.
Now there’s no secret that I love WordPress. I build all of my websites using it. So once you’ve got your domain name and hosting, it’s time to build your site. Once you’ve installed WordPress login to your WordPress dashboard, go to “Appearance” – “Themes” and upload the theme you want to use.
When you’re ready to install a theme, there’s thousands to choose from and it’s a tough to decide which one to use. To simplify it a bit for you I recommend Elegant themes. I’ve written a review on Elegant themes so if you want to know more just click here to see inside my account.
As a quick summary of what you get with an Elegant themes account:
- 87 themes to choose from
- Some excellent plugins (the Divi page builder is fantastic!)
- Their support is absolutely superb and really fast (less than an hour in my experience)
This website is built using the Elegant themes – Minimal theme. I have built clients websites using a few of their others including the Divi theme which is so good! A far as internet marketing tools go, your theme is your store front so take your time to select the one that reflects your business visually the best.
Now there’s one more MAJOR piece to complete the essential internet marketing tools you must have and that is an “Autoresponder.” There’s a ton of them out there to choose from, and a bit like trying to choose a theme for your site, it’s much better if you get everything you need in one place.
With a good autoresponder service you should insist on a few things:
- To be able to set an unlimited number of messages
- Be able to send broadcast messages
- List segmentation
- A good selection of email templates to choose from
- Easy optin form creation
- Great support!
Those are the basics and you’re going to need all of them, and more, as your business grows. One of the best autoresponder services (if not the biggest) is GetResponse. Most internet marketers have an account with GetResponse as they give you the tools you need to grow big lists, and as “your money is in your list” you need a service that offers the best.
EXPERT TIPS – DO NOT go for the cheapest autoresponder! You get what you pay for. Your autoresponder MUST be robust with a 100% up time. Behind the email addresses on your list are REAL PEOPLE so when you write your emails use a conversational style – Imagine you’re talking to your best friend.
I recommend GetResponse (It’s the one I use!) when you’re starting out
You’ll get a free trial by clicking the banner below
The ability to track, cloak and mange your links is absolutely essential. To understand what your website traffic is doing is vital for conversion optimization. here’s what you need to be able to do:
- Cloak links
- Split test pages
- Geo target to maximize your traffic’s value
- Check traffic quality (especially important if you’re paying for traffic.)
- Track traffic and conversions
And that’s a lot of information you need to have…
So you MUST track everything. Understanding what your traffic is clicking on, when they click and where they click from gives you the information you need to put the right content and products in front of your visitors at the right time. Knowing your number will make your business more profitable and reduce your costs.
VueClix offers you the ability to know your numbers from one dashboard. It’s the best tracking platform I’ve found and its so simple to use. Click the banner below to find out exactly what they do.